INTRODUCTORY COURSEon Online Persuasion & Experience Design – Wheel of Persuasion

INTRODUCTORY COURSE
on Online Persuasion & Experience Design

Stay tuned: This course is expected to be released in Autumn 2021!

€199.00

Out of stock

Description

Stay tuned: This course is expected to be released in Autumn 2021!

Course Content

Course Content

Decision making and ‘system 2’
Decision making and ‘system 1’
Attention & Perception
Needs & Motivation
Memory & Learning
Self, Social & Situation
Persuasive Marketing
Pricing Psychology

Skills you'll learn

By the end of this workshop, you’ll be able to:

Name and apply over 50 psychological principles
Combine psychological principles into high impact architectures
Integrate psychology into websites, apps, campaigns, and ads
Boost user acquisition, engagement, conversion, and retention
Start your next project with psychological design patterns
Reverse engineer your competitors’ success factors—then outflank them
Better justify your design choices when speaking to colleagues or clients
Save time and money by using behavioral science design patterns
Make better decisions when facing design or marketing dilemmas
Avoid “psychological backfires”, where psychology damages your work
Build psychology-driven segments, personas, and user journeys
Build a behavioral insights report and use it to inspire design
Avoid misleading claims about behavioral science
Integrate psychology into digital strategy and UX prototyping tools
Conduct behavioral design

Screenshots Impressions