Online Persuasion &
Experience Design
COURSES, TACTICS, KEYNOTES & THE WHEEL
Master of Online Persuasion Course
Become skilled in Online Persuasion & Experience Design like an applied behavioral scientist!
Learn what we’ve taught organizations like:
“This training is an eye-opener.
The Master of Online Persuasion is a perfect blend of gathering knowledge, understand how it works, and then apply it.”
“My goal was to be more effective in my A/B testing (with the use of scientific psychological theories instead of only analytic knowledge) and I succeeded!”
Persuasion & Experience Tactics (blog)
Our latest articles on Online Persuasion & Experience Design
Status quo bias
“We have a tendency to do nothing" We have an irrational preference for the current state of affairs. Even when offered a new option or choice, we tend to stick to the default option. The
Self-Consistency
"We have a strong need to be consistent in our views and behavior" We have a strong need to be consistent in all areas of life — in our words, opinions, beliefs and behavior. Therefore,
Availability heuristic
“If we can think of it, it must be important" The easier we can recall an event, the more often or likely we think this event will occur. So we have a tendency to judge
Emphasis Framing
"The focus on specific subsets of relevant aspects, highly influences our judgments" Emphasis Framing In order to understand and make sense of the world around us, we constantly interpret the meaning of the
Signaling Triggers, Reminders & Alerts
"Even when highly motivated and able, we need a little reminder to make us act" In order for us to act, we must 1) be sufficiently motivated, 2) have the ability to perform the behavior,
Sparking Triggers
"Often our motivation - and thereby actions - can be ignited rather easily" When something is really easy to do, but our motivation isn't very high, we tend do nothing. However, 'sparking triggers' can rather
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Keynotes & Workshops
and Inspirational Sessions and Guest Lectures
Ethics
Drawing the line
Don’t be evil
Embedding ETHICS in your digital capabilities
Digital persuasion & experience design can be applied unethically
We assist organizations in assuring their processes & culture prevent that these capabilities are used to promote behavior and experiences that we as a culture find unacceptable (like causing harm, regret, discrimination, or compromising other positive values).
Whether the ethical line is crossed, does not depend on ‘dark patterns’. It depends on how knowledge and capabilities are applied, what the effects are and if these cross your organization’s ethical line…
The Wheel of Persuasion
The world’s largest collection of Persuasion & Experience Tactics
The world’s biggest collection of psychological tactics
WHEEL of PERSUASION
The Wheel of Persuasion is the world’s biggest collection of Online Persuasion & Experience Design Tactics that includes a brief explanation of the academic background, as well as practical tips on how to monetize these insights, and often with digital proof of the effectiveness (a/b-tests).
=> Get inspired by what truly drives our online behavior and experiences.