Online Persuasion &
Experience Design

COURSES, TACTICS, KEYNOTES & THE WHEEL

Master of Online Persuasion Course

Become skilled in Online Persuasion & Experience Design like an applied behavioral scientist!

Complete Master Course

After 18,5 hours of DIY video lectures, a coursebook and take-away pdfs, some tests and the final exam, you’ve learned how both conscious and unconscious brain processes and emotions control our behaviour. And you’ve learned how to a) attract and steer people’s attention, b) motivate them to buy, c) influence their value & price perception, d) apply people’s social & contextual environment, e) influence their memory, and f) create habits.

Course info

Learn what we’ve taught organizations like:

  • Papertyper logo

“This training is an eye-opener.
The Master of Online Persuasion is a perfect blend of gathering knowledge, understand how it works, and then apply it.”

Dorine Saes, online marketing specialist & analyst

“My goal was to be more effective in my A/B testing (with the use of scientific psychological theories instead of only analytic knowledge) and I succeeded!”

Annemarie Klaassen, lead CRO analyst

Persuasion & Experience Tactics (blog)

Our latest articles on Online Persuasion & Experience Design

  • Country-of-Origin Effect

Country of Origin-effect

Geen categorie|

"We prefer products from stereotypical countries" Country-of-Origin Effect We tend to stereotype products based on their country of origin. This effect is specific to a product category, and particularly relevant for brands with

  • Focussing Effect

Focusing effect

Geen categorie|

"We can only pay attention to a few things" Most commercial choices have way too many aspects for a normal human being to take them all into account. Therefore we have a tendency to only

All Articles on Online Persuasion & Experience Design

Keynotes & Workshops

and Inspirational Sessions and Guest Lectures

WORKSHOPS

Bart inspires both profit and non-profit organizations on the true drivers of digital consumer behavior, and the huge potential of online persuasion, experience design and a culture of digital experimentation in your company.

Keynotes, Inspirational Sessions & Lectures

KEYNOTE PRESENTATIONS

Bart is renowned for his international KEYNOTES on online persuasion & experience design. His -often ‘best-speaker-0rated’- on-stage and online keynotes are true rollercoasters, with addictive and inspirational insights on mixing digital data, brain insights, experimentation & company culture.

Keynotes, Inspirational Sessions & Lectures

GUEST LECTURES

Bart provides inspiring guest lectures for academic students at several universities. Based on thousands of high-powered, trustworthy randomized controlled trials (a/b-tests) he creates an inspiring, as well as challending bridge between science and practice.

Keynotes, Inspirational Sessions & Lectures
More about Keynotes, Workshops & Lectures

Ethics

Drawing the line

Don’t be evil

Embedding ETHICS in your digital capabilities

Digital persuasion & experience design can be applied unethically

We assist organizations in assuring their processes & culture prevent that these capabilities are used to promote behavior and experiences that we as a culture find unacceptable (like causing harm, regret, discrimination, or compromising other positive values).

Whether the ethical line is crossed, does not depend on ‘dark patterns’. It depends on how knowledge and capabilities are applied, what the effects are and if these cross your organization’s ethical line…

Code of Ethics

Outline the ethical principles that govern your digital efforts. Encourage awareness & guide employees in how to be good.

Code of Ethics

Measuring Ethics

Digital is data-driven. Assure your data includes measurements that enable ethical evaluations of your digital efforts.

Ethics in your Data

Ethics in your DNA

Embed ethical awareness & evaluations in your DNA. Prevent (unintended) unethical practices & boosts pride and satisfaction!

Ethics in your Culture & Processes
All our ETHICS services

The Wheel of Persuasion

The world’s largest collection of Persuasion & Experience Tactics

The world’s biggest collection of psychological tactics

WHEEL of PERSUASION

The Wheel of Persuasion is the world’s biggest collection of Online Persuasion & Experience Design Tactics that includes a brief explanation of the academic background, as well as practical tips on how to monetize these insights, and often with digital proof of the effectiveness (a/b-tests).

=> Get inspired by what truly drives our online behavior and experiences.

Enter the Wheel of Persuasion