Bart

"We are risk-averse when we have something to gain, but risk-seeking when we have something to lose" The reflection effect explains that we have opposite

"We automatically focus our orientation to the same object that others are looking at" When we're confronted with faces, we can't help but to intensely

"With more incentive, our performance increases, but only to a certain extent" When we are promised a higher incentive for a better performance, we want

"We can more easily recognize ourselves in vague, mostly positive and general personality descriptions" The Forer Effect is our tendency to highly rate the accuracy

"When we do something that is not in line with our beliefs, we change our beliefs" When there's a mismatch between our beliefs and behavior

“I chose this option, therefore its features are the best" We have a tendency to remember our choices as being better than they actually were.

"The way things are stated or portrayed, highly influences our choices" Equivalence framing is the purposely stating or portraying of - logically equivalent - information

"We prefer options that are certain" People tend to select options for which the probability of a favorable outcome is known (over an option for

"We don’t act when we don’t trust you" We are a suspicious species. Therefore trust is a very important factor when it comes to online

"We prefer to get the conclusion first" "Reading texts is not a mystery game" (AartJan van Erkel). Front-loading content means that you first give away

"We prefer to behave in approval with our social groups" Belongingness is our innate need to form and maintain strong, stable interpersonal relationships. More than

“We love either 3 or 5 options” If we are offered one option, our choice is to either go for it, or... not. However, if