Status quo bias
“We have a tendency to do nothing" We have an irrational preference for the current state of affairs. Even when offered a new option or
Self-Consistency
"We have a strong need to be consistent in our views and behavior" We have a strong need to be consistent in all areas of
Availability heuristic
“If we can think of it, it must be important" The easier we can recall an event, the more often or likely we think this
Emphasis Framing
"The focus on specific subsets of relevant aspects, highly influences our judgments" Emphasis Framing In order to understand and make sense of the
Signaling Triggers, Reminders & Alerts
"Even when highly motivated and able, we need a little reminder to make us act" In order for us to act, we must 1) be
Sparking Triggers
"Often our motivation - and thereby actions - can be ignited rather easily" When something is really easy to do, but our motivation isn't very
Facilitating Triggers
"Often our ability to act - and thereby our acting - can be ignited rather easily" When we have a high motivation but lack ability,
Repetition & Direct Priming
"Repetition helps us learn and react both quicker and easier" The more we repeat something, the easier we process, remember and act on it. Repetition
Peak-end rule
"The ending and the highest peak of an experience, determine how we remember it" The peak-end rule is our tendency, when judging an experience, to
Commitment bias or Labor-love effect
“We like something more when we've invested more effort into it" More effort leads to more love (but only when we are able to complete
Position targeting
"We are easily influenced in which few product attributes we use to make a comparison" Position Targetting When choosing between competing products, we
Limited Numbers & Editions
"We value things higher, when they become scarce" Alfa Mito "Limited Edition" We don't like missing out on opportunities. We hate it when