What we cover
Behavioral UX, choice architecture, content design, conversion research, evidence standards, accessibility, and the boundary between persuasion and manipulation.
About the publication
Effective design should leave people better informed.
Wheel of Persuasion translates behavioural research, accessibility guidance, and consumer-protection principles into practical design reviews.
Our purpose
Make influence accountable.
Every interface shapes attention and choice. We help product teams, content designers, marketers, and small businesses use that influence to clarify genuine value—not to hide terms, create false pressure, or obstruct refusal.
Who it is for
People responsible for product, marketing, content, design, research, and customer journeys—especially teams without a dedicated behavioural-design function.
What we do not publish
Covert manipulation playbooks, tactics aimed at vulnerable groups, fabricated case studies, copied summaries, medical advice, political influence operations, or unsupported “brain hack” claims.
How we work
We use focused topics, named sources, original examples, practical limitations, and visible corrections. Our full process and assistance disclosure are in the editorial policy.
A note on the domain’s history
The wheelofpersuasion.com domain came under new ownership in 2026. This site is a new, independently operated publication. It is not affiliated with or endorsed by the domain’s former owner, former authors, former businesses, courses, or archived project.
We do not copy, restore, or claim authorship of legacy articles, graphics, taxonomies, testimonials, or course material. The present publication has its own visual identity, editorial framework, and content. If you are seeking a former resource, please consult an independent web archive rather than assuming this site is its continuation.
Accountability
The site is published by the current domain owner through the Wheel of Persuasion Editorial Desk. Questions, corrections, source suggestions, and rights concerns can be sent to hello@wheelofpersuasion.com.
We are building the publication in public and will add named contributor biographies when regular contributors join. Until then, the editorial-desk byline identifies collaboratively produced publication material without inventing personal credentials.