How we research, write, disclose, and correct.
Trustworthy guidance needs visible methods. These are the rules applied to material published under the current ownership.
Purpose and scope
Wheel of Persuasion has one editorial focus: helping people design clearer, ethically defensible commercial and product experiences. We publish when we can add an original framework, worked example, comparison, checklist, or synthesis—not simply because a keyword attracts searches.
Source standard
We prefer original research, official regulator material, standards bodies, and first-party documentation. We distinguish a source’s finding from our practical interpretation. Sources are linked at the end of each guide, and material limitations belong in the article rather than being omitted for a stronger headline.
Bylines and expertise
Launch material uses the “Wheel of Persuasion Editorial Desk” byline. This describes publication work and does not claim a fictional individual or credential. Named contributors will receive biography pages that state relevant experience and potential conflicts.
Software and AI assistance
We may use software—including search, code analysis, grammar tools, and AI-assisted drafting—to organise research, test examples, edit language, and build the website. Automated output is never treated as evidence. The publisher remains responsible for checking claims against cited sources, reviewing the finished page, and deciding whether it should be published.
We disclose this process because readers should know how material is made. We do not use automation to publish large volumes of unrelated pages, imitate named experts, fabricate first-hand experience, or create fake quotations and data.
Corrections
Send a correction to hello@wheelofpersuasion.com with the page URL, disputed text, and supporting source. We review material factual errors promptly. Substantive changes are dated on the article; minor spelling or formatting fixes may be made without a note.
Commercial independence
There are no sponsored articles, paid placements, affiliate links, or advertisements at launch. If advertising is introduced, it will be visually distinguishable from editorial content and will not determine conclusions. Any future material connection relevant to an article will be disclosed on that page.
Safety and boundaries
We do not publish operational guidance for deception, coercion, fraud, unauthorised surveillance, or exploiting sensitive traits. Educational discussion of a harmful pattern is framed around recognition, prevention, and accountable alternatives.
Domain history
The domain changed ownership in 2026. Current material is original to this publication. We do not represent the former site, reproduce its archived content, inherit its testimonials, or claim its authors’ reputation. See the ownership note.
Review cycle
Guides show a publication or update date. We prioritise review when a cited policy or standard changes, a reader identifies a problem, or an example depends on time-sensitive practice. A page that cannot be kept accurate will be corrected, redirected to a more useful resource, or removed.
Policy effective: 14 July 2026.