Wheel of Persuasion
Free private checklist

Would the choice hold up in daylight?

Review one page, flow, or campaign through six lenses. Answers stay in your browser and are neither saved nor sent anywhere.

Before you beginChoose a specific experience and follow every path yourself. This is an editorial checklist, not a validated psychological instrument, compliance certification, or substitute for research and legal advice.
Clarity
Can a first-time visitor explain the requested action and what happens next?
Are total cost, timing, renewal, and important limits visible before commitment?
Agency
Is declining or choosing a lower-commitment path visible and practical?
Can the decision be corrected, reversed, or cancelled without invented obstacles?
Evidence
Can every statistic, testimonial, reference price, and comparative claim be substantiated?
Do dynamic scarcity, popularity, and deadline messages come from current data?
Relevance
Does each prompt help with the task the visitor intentionally started?
Are recommendations based on stated needs rather than hidden or sensitive inferences?
Friction
Is protective review retained for payments, consent, publication, or other consequential actions?
Is effort reasonably balanced between accepting and declining or leaving?
Respect
Does the experience remain understandable under time pressure and on a narrow screen?
Can the complete decision path be used with a keyboard, zoom, and reduced motion?
Use the result well

A score starts a conversation. It does not end one.

Investigate every “partly” and “no” with evidence, user research, accessibility testing, and downstream outcomes. A high score cannot validate a false claim or a broken implementation.

Read the ethics boundary guide